News & Events: Press Releases
May 5, 2009
Bay Town Trolley Honored with Florida Public Relations Awards
Media Contact: Allison Fogt
850-878-5531 x223
afogt@kidd.com
Trolley’s Marketing Team Recognized for Exceptional PR Programs
(Tallahassee, Fla.) - Bay Town Trolley and its marketing firm Kidd Public Relations received two awards at the Florida Public Relations Association (FPRA) Capital Chapter’s 2009 Image Awards. Trolley officials walked away with awards for their “Ride Late in ’08” campaign and for the “Pier Park Express” campaign.
Research, strategic planning, implementation and budget management were all considered for the Image Awards, which have become the standard for public relations excellence in the state of Florida.
“These campaigns were phenomenal and helped us increase awareness about both our extended hours and the weekend beach route,” said Beth Coulliette, the trolley’s executive director. “We’ve been working with Kidd Public Relations for years and they’re ongoing marketing and publicity efforts truly have an effect on the system’s overall growth and ridership.”
Kidd Public Relations is a division of Kidd Group, a full-service communication and design firm headquartered in Tallahassee. The firm has been the agency of record for Bay Town Trolley for more than 10 years and has also worked with other Panama City businesses. Kidd Public Relations worked alongside trolley officials for the success of the campaigns honored:
Image Award
Category: Public Relations Program, Promotional/Marketing
Entry: Bay Town Trolley: Pier Park Express Campaign
Award of Distinction
Category: Public Relations Program, Public Service
Entry: Bay Town Trolley: Ride Late in '08 Campaign
“We enjoy working with trolley officials to develop attention-grabbing campaigns such as these,” said Kristin Taylor, Bay Town Trolley’s Marketing Representative and Kidd Public Relations Account Manager. “These initiatives have been helpful in increasing the awareness in Bay County for all of the trolley’s routes and services.”
To learn more about Kidd Public Relations or see a complete listing of all awards won, visit KiddPR.com, or call (850) 878-5531.
About Kidd & Company, Inc.
Now in its 30th year of business, Kidd & Company, Inc. offers in-house, integrated communication services, including branding, advertising, design, public relations and interactive solutions. Serving clients internationally, the team is committed to providing creative marketing insight. To learn more about Kidd & Company and its award-winning divisions, call (850) 878-5433, or visit Kidd.com.
About the Florida Public Relations Association
FPRA is a statewide organization of more than 1,200 public relations practitioners, dedicated to advancing the industry and enhancing the professional development of its members. The Capital Chapter represents an eclectic array of members including agency professionals as well as those in government, education, healthcare and non-profit industries. For more information, visit FPRA.org.